Tips for hiring an architectural photographer #7

This is post 7 of a series of 10, in a series detailing important aspects to hiring an architectural photographer while avoiding the most common pitfalls.

7. GIVE CREDIT WHERE IT’S DUE.

Mutually beneficial relationships are best for all parties involved and crediting your photographer whenever you use their images is more than a mere contractual requirement, it is an ethical thing to do. They should also credit you, the client, on their online and offline marketing material. Do not hesitate to ask them to do so should they not offer it from the get-go (it can also be a contractual agreement). 

Webster PS, Kohn Shnier Architects, Toronto

Webster PS, Kohn Shnier Architects, Toronto

Tips for hiring an architectural photographer #6

This is post 6 of a series of 10, in a series detailing important aspects to hiring an architectural photographer while avoiding the most common pitfalls.

6. MINIMIZE YOUR COSTS.

A good photographer will understand your needs and help you come up with a solution that fits your budget. There are many ways to keep costs reasonable and this should be discussed with your photographer, for example:

1. Shop locally if you can. By avoiding travel expenses, you save money and promote the local economy.

2. Bundle shoots together. If you can combine several projects to be shot at the same time, your photographer should be able to give you a better deal.

3. Use fewer and better views. Carefully consider the shots you need in order to save money. If unsure, your photographer will have a good idea of what shots will best tell the story of your project. Ask them to make recommendations.

4. Keep the bottom line in mind. How much money are you likely to make with these images? How many projects can they help you win? 

Greenrock rental management office, Toronto, Kohn Shnier Architects

Tips for hiring an architectural photographer #5

This is post 5 of a series of 10, in a series detailing important aspects to hiring an architectural photographer while avoiding the most common pitfalls.

5. GET THE RIGHT LICENSE.

Great savings are within reach if you predetermine how your images are going to be used, including potential uses that might not appear necessary at first. Discuss your licensing options with your photographer and favor open source licenses (such as Creative Commons) over copyrighted images as these will give you more flexibility in the way the images can be used and limit your legal liability in case of a dispute. It is important to understand copyright law and how you can use your images - not all licenses are created equal - and be sure to ask your photographer to walk you through the type of license he/she is going to use and how it will impact your rights to the images. These licensing terms should be clearly detailed in the photographer’s contract. 

Tips for hiring an architectural photographer #4

This is post 4 of a series of 10, in a series detailing important aspects to hiring an architectural photographer while avoiding the most common pitfalls.

COLLABORATE

Photographing buildings and interiors is not an exact science and it requires collaboration between the photographer and client, in order to achieve the client’s vision. Photographers have a particular way to look at spaces, usually different from the clients'. It is a good idea to use this difference in viewpoints as a sounding board for coming up with ideas that neither you, the client, nor the photographer might have thought of on their own. The pre-production meeting and the scouting shoot are great places to brainstorm and kick-start this process. If you are going to be present on the day of the shoot, use this to you advantage by discussing each view with your photographer and formulating your specific needs in the clearest way possible. Your photographer should be able to show you each shot prior to capturing the image to serve as the basis for discussion. 

Yorkville residence, Audax Architecture

Yorkville residence, Audax Architecture

Tips for hiring an architectural photographer - #3

This is post 3 of a series of 10, in a series detailing important aspects to hiring an architectural photographer while avoiding the most common pitfalls.

UNDERSTAND AND FORMULATE YOUR NEEDS. 

It is advisable to sit down and think about what your needs are prior to discussing them with a photographer, in order to make them clear to the professionals you will be hiring. Think about the aesthetic/mood you are trying to achieve, the number of images you need, the way you envision your project to be shot, your budget and any other specific requirements you may have. Photographers should be able to help you uncover these needs by asking a series of increasingly pointed questions and come up with a tailored estimate that will cover all those needs. Once that discovery process is complete, the photographer will know exactly what those needs are. Remember that “understandings prevent misunderstandings” and ask your photographer to clarify anything that is unclear. Do not let technical terms and jargon confuse you. 

Tips for hiring an architectural photographer #1

This post is the first of a series of ten, detailing the most important aspects to hiring an architectural photographer while avoiding the most common pitfalls.

GO FOR VALUE OVER PRICE. 

When hiring a photographer, it is important to consider what is included in the service that was quoted to you. Not all photographers’ fees are created equal and it is critical to read the fine print in order to understand what the fees include. Some professionals will do a “package price” including a variety of services while others will break down their estimates into line items. When comparing fees, make sure that these include comparable services and more importantly, that those services suit you. Be wary of items that are included but not needed for your purposes.