Photo credit: RVLTR (click to enlarge)
On a recent morning walk, I stumbled on an empty billboard, sitting across the Gardiner expressway. In 8 years of living in this hood, I've never seen these billboards sitting empty.
While one may speculate as to the reason for this (death of capitalism, anyone?), empty billboards instantly struck me as a blank canvas to try new things, much like empty streets beg for new uses of the public domain.
My little brain conjured up ideas of a new kind of outdoor theatre (mocked-up above), where the movie would be projected on one such billboard and the soundtrack could be streamed live via the internet. Imagine watching The Big Lebowski on a giant screen from the comfort of your condo balcony, although Jesus Quintana up close and personal is a somewhat scary thought.
Some other ideas (not necessarily good I might add):
A blank canvas for graffiti art
Shadow puppet theatre
Community art project
Green/living wall
Giant painting
Climbing wall
Video installation
What do you think? Send us your ideas to re-use these billboards. Anything is better than another Fallsview ad (and no I don't endorse the commentary in the linked video).
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